GEO optimization: how to get mentioned by ChatGPT, Gemini, and Claude
Nobody has fully cracked this yet. Here’s the honest state of play — and a practical recipe to start. A friend of mine (owner of an e-commerce website) called me…
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Playbook
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Marketing forecast fundamentals every growth team needs
73 percent of B2B marketing teams cannot accurately predict their contribution to pipeline more than 30 days out. Not because they lack data. Not because they lack tools. Because they…
Lo-fi Growth: why ugly, quick and human beats perfection?
Years ago, I worked for a small e-commerce website selling brewing equipment. Kettles, hops, pipes — all the stuff for people who dream of making their own beer at home….
Competitor comparison landing pages – smart strategy or risky move?
At some point, every B2B SaaS company faces the same uncomfortable reality: your competitors are comparing themselves to you—on their own website. They’re listing all the reasons why they’re better,…
TikTok for B2B – 10 ideas to get your business noticed
Someone told me the other day: “You should use TikTok for B2B.” I looked at him, blinked twice, and said “…does it sound weird to you too?” I mean, TikTok…
B2B lead nurturing 101
When was the last time you revisited the fundamentals of lead nurturing? For me, it’s today. As I gear up for an exciting new project at work, I’ve decided to…
Are backlinks still a thing?
Last week, I found myself neck-deep in backlink data, scrutinizing every link pointing to our website and comparing it to our competitors’. You know, the usual marketing fun – staring…
6 bad SEO practices to avoid for your SaaS company in 2025
Having spent 13 years tinkering with SEO strategies, here I am, crafting the SEO plan for a SaaS AI company. And let me tell you, some of the “golden rules”…
How to compare software products with comparison pages
A friend of mine recently decided to get back into the e-commerce game, and he asked me for help picking the right platform and tools to launch his store. Easy enough,…
To build an ABM strategy from scratch
Maybe you heard someone in your team: “ABM is the future of B2B”. And you? You nod, smile, Google or asked ChatGpt “what is ABM” and secretly wonder if you’re…
How to generate B2B leads without a budget
Let me be honest with you right away. Most articles about lead generation strategy will tell you to “invest in paid ads”, “hire a content team”, or “build a multi-channel…
You want 100 new customers? OK… But what’s your plan, really?
78% of companies get it wrong when setting their marketing OKRs. You’ve probably seen it. Your boss is looking at you seriously… Then, drops: “We want 100 new customers this…
Smart ways to present your pricing
Today I’m reworking a pricing model.Again. Different product, same challenge: how to present the price in a way that feels clear, valuable, and maybe even exciting (yes, pricing can be…
The “slow funnel” advantage — why patience beats paid in B2B
“Why didn’t they convert after downloading the whitepaper?” If you’ve asked yourself this, you already know the frustration. You did everything right. Lead magnet. Email sequence. Retargeting. And still —…
How to get a good SEO agency?
When I was 21, I did my first internship at an SEO agency. It was a rough experience. The agency had a whole army of interns like me, churning out…
I’ve been doing SEO for 14 years without the title. Here’s what changed.
I’ve never had “SEO Manager” on my business card. But I’ve spent 14 years optimising content for search, managing editorial calendars around keyword clusters, explaining to management why a page…
How long should your blog post be in 2026?
The question “how long should be my blog post?” has been asked by every content marketer since the first SEO blog went live. The answer has always been some variation…
Strangers today, opportunities tomorrow: my Linkedin strategy
One of the first things I do when I start a new job — before I even finish setting up my email signature — is this:I go on LinkedIn and…
Product-led growth: trend or revolution?
If you are working in marketing today, you have probably already heard about Product-Led Growth — or maybe you are just pretending you know (don’t worry, we all do sometimes).In…
Why I don’t care about web analytics
Today… I’m gonna talk about pain… If you’re working in marketing, you’ve certainly been through this: you had an idea / a concept and you’ve finally launched your new blog…
“LinkedIn sucks” – She said
A few days ago, I received an email from NITO, Norway’s largest trade union for engineers and technologists. As a member of this organization, I was intrigued by their new…
“Where can I buy organic traffic?”
Today, I was busy doing some keyword research on Semrush when I found a “funny” keyword to me: “buy organic traffic”. Strange, isn’t it? I mean… By definition, you couldn’t…
Hiring a growth marketer
In the ever-evolving landscape of digital marketing, one role has emerged as a game-changer: the growth marketer (or growth marketing manager). Navigating the digital marketing world for over 14 years,…
8 best B2B marketing campaigns I know
When we talk about B2B, the journey to set up a new strategy or enhance the current one often starts with a look around. It’s like standing on the shoulders…
Influencer marketing for startups
As I approach my 36th birthday (I know, I’m old ^^), I find myself reflecting on the rapid evolution of social media, a revolution I watched from the sidelines. Raised…
Use the AARRR framework like a real pirate!
Most startups have the same problem.Even if the product is good — tested, working, even loved by early users — they don’t really know what to do next. So they…
Ever tried B2B demand generation?
A few months ago, I sat down to review the results of our latest lead generation campaigns, and a pressing question began to gnaw at the edges of my mind….
Free growth tactics at B2B events — what actually worked (and what didn’t)
I should be upfront with you before this article starts properly. I haven’t attended a major B2B trade show or conference recently. That gap actually makes this article more useful,…
How to cold message on Linkedin?
The other day, I was checking my CV… It made me think about the early days of my career, specifically my time as an intern. In the Business School I’ve…
Local networking for B2B growth
As an introvert, the thought of mingling in a crowd, even a small one, often feels daunting. The idea of initiating conversations, making small talk, and introducing myself to strangers…
The no-marketing marketing strategy — or how to grow by not doing marketing
I want to tell you something that 14 years in marketing have taught me, and that I resisted for most of those years. The best growth I’ve ever seen —…
SEO for SaaS – what you should do to be visible in 2026
Want to be the cool kid on the search engine block? Then listen up, because we’ve got some SEO tips that will make your competition green with envy. You see,…
How to build your growth engine on other people’s free tiers
A few years ago I was wandering through a second-hand bookshop — the kind with too many shelves and not enough light — and I picked up a battered copy…
Google’s Major Update to Fight Poor Content
I’m diving into a topic that’s very close to my heart and, I’m sure, crucial for many of you as well: Google’s latest big update. Having navigated the SEO world…
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