Why your B2B customer journey is costing you more leads than you think
I still remember one of my first marketing jobs.We had this beautiful funnel. So many steps. So many emails. So many things to download.It looked like a perfect journey on…
Category:
Customer Experience
11 Articles
11
Your NPS is 9. Great. But is your customer happy or just polite?
The other day I read a customer experience report from my company that said: “Customer satisfaction score: 87%.” My reaction: It looked great. Really. But I couldn’t help wondering:Did they…
Are “Why Us” pages smart or useless click traps?
Let’s be honest: when was the last time you clicked on a “Why Us” page? If you’re like most people, probably… never. Or maybe once, by mistake. Still, these pages…
Making decisions in the B2B buying process
Yesterday, I found myself at a networking event organized by Young NPF in Stavanger. You know the type—lots of handshakes, nodding, and trying to understand what people are doing for…
Should my content be in Norwegian to sell in Norway?
The language dilemma Here’s a question I’ve been asking myself for a while: Should I start writing my content in Norwegian? You see, after two years in Norway (and over…
A/B testing & low traffic volumes
You may agree with me: A/B testing is a gold standard for improving customer experiences and driving growth. However, for startups, the reality often diverges from the ideal. Many A/B…
Improve your Customer Communication
I agree with you… Customer communication may not be the most exciting topic, but trust me – it’s one of the keys to success. In the world of customer experience,…
Homage to Aristide Boucicaut, pioneer of modern retail
Even though I’ve been living in Norway for a bit less than two years now, I’m still listening to french news and this morning I’ve been told about a new…
What’s your take on digitizing customer experience?
If you’re reading these lines today, you certainly already know that the key to a successful B2B business is customer experience, and it’s more important than ever before! I know,…
Nailing the B2B Customer Journey
Hey there! Today, I’d like to talk a bit about the customer experience journey. Why? You may ask… Because the ins and outs of creating extraordinary experiences are a bit…
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