I’ve recently read somewhere (don’t remember where) that an European foundation recently told a grantee their report was “beautifully written and completely useless.” The grantee had documented every workshop, every…
Most European nonprofits are not failing because of weak missions. They are failing to grow because they cannot execute. The strategy is there. The passion is real. What is missing…
77% of Americans have used ChatGPT as a search tool. Let that settle for a moment. Not as a writing assistant. Not as a coding helper. As a search tool…
Nobody has fully cracked this yet. Here’s the honest state of play — and a practical recipe to start. A friend of mine (owner of an e-commerce website) called me…
Here’s a conversation I’ve had more than once. A founder or a small B2B team asks: “We need to improve our customer experience. What tools should we look at?” And…
73 percent of B2B marketing teams cannot accurately predict their contribution to pipeline more than 30 days out. Not because they lack data. Not because they lack tools. Because they…
The gap nobody talks about 73% of marketers say they use AI tools regularly. Only 19% say those tools have meaningfully changed how they work. That gap — 54 percentage…
Years ago, I worked for a small e-commerce website selling brewing equipment. Kettles, hops, pipes — all the stuff for people who dream of making their own beer at home….
At some point, every B2B SaaS company faces the same uncomfortable reality: your competitors are comparing themselves to you—on their own website. They’re listing all the reasons why they’re better,…
Someone told me the other day: “You should use TikTok for B2B.” I looked at him, blinked twice, and said “…does it sound weird to you too?” I mean, TikTok…
When was the last time you revisited the fundamentals of lead nurturing? For me, it’s today. As I gear up for an exciting new project at work, I’ve decided to…
Last week, I found myself neck-deep in backlink data, scrutinizing every link pointing to our website and comparing it to our competitors’. You know, the usual marketing fun – staring…
Having spent 13 years tinkering with SEO strategies, here I am, crafting the SEO plan for a SaaS AI company. And let me tell you, some of the “golden rules”…
A friend of mine recently decided to get back into the e-commerce game, and he asked me for help picking the right platform and tools to launch his store. Easy enough,…
Maybe you heard someone in your team: “ABM is the future of B2B”. And you? You nod, smile, Google or asked ChatGpt “what is ABM” and secretly wonder if you’re…
Let me be honest with you right away. Most articles about lead generation strategy will tell you to “invest in paid ads”, “hire a content team”, or “build a multi-channel…
Last month, I opened my SEO dashboard expecting a little pat on the back. Rankings were up. My pages were sitting nicely on page one. But the traffic? Flatlined. For…
78% of companies get it wrong when setting their marketing OKRs. You’ve probably seen it. Your boss is looking at you seriously… Then, drops: “We want 100 new customers this…
Today I’m reworking a pricing model.Again. Different product, same challenge: how to present the price in a way that feels clear, valuable, and maybe even exciting (yes, pricing can be…
“Why didn’t they convert after downloading the whitepaper?” If you’ve asked yourself this, you already know the frustration. You did everything right. Lead magnet. Email sequence. Retargeting. And still —…
In 2008, I did my first internship at an SEO agency. I was 21. I was enthusiastic. I had no idea what I was doing — but honestly, neither did…
I’ve never had “SEO Manager” on my business card. But I’ve spent 14 years optimising content for search, managing editorial calendars around keyword clusters, explaining to management why a page…
The question “how long should be my blog post?” has been asked by every content marketer since the first SEO blog went live. The answer has always been some variation…
One of the first things I do when I start a new job — before I even finish setting up my email signature — is this:I go on LinkedIn and…
If you are working in marketing today, you have probably already heard about Product-Led Growth — or maybe you are just pretending you know (don’t worry, we all do sometimes).In…
Today… I’m gonna talk about pain… If you’re working in marketing, you’ve certainly been through this: you had an idea / a concept and you’ve finally launched your new blog…
A few days ago, I received an email from NITO, Norway’s largest trade union for engineers and technologists. As a member of this organization, I was intrigued by their new…
I still remember one of my first marketing jobs.We had this beautiful funnel. So many steps. So many emails. So many things to download.It looked like a perfect journey on…
Today, I was busy doing some keyword research on Semrush when I found a “funny” keyword to me: “buy organic traffic”. Strange, isn’t it? I mean… By definition, you couldn’t…
The other day I read a customer experience report from my company that said: “Customer satisfaction score: 87%.” My reaction: It looked great. Really. But I kept thinking: how many…
In the ever-evolving landscape of digital marketing, one role has emerged as a game-changer: the growth marketer (or growth marketing manager). Navigating the digital marketing world for over 14 years,…
Let’s be honest: when was the last time you clicked on a “Why Us” page? If you’re like most people, probably… never. Or maybe once, by mistake. Still, these pages…
When we talk about B2B, the journey to set up a new strategy or enhance the current one often starts with a look around. It’s like standing on the shoulders…
Most startups have the same problem.Even if the product is good — tested, working, even loved by early users — they don’t really know what to do next. So they…
Demand gen sounds expensive. It doesn’t have to be. That sentence took me a while to believe. For a long time, “demand generation” felt like a chapter from an enterprise…
I should be upfront with you before this article starts properly. I haven’t attended a major B2B trade show or conference recently. That gap actually makes this article more useful,…
The other day, I was checking my CV… It made me think about the early days of my career, specifically my time as an intern. In the Business School I’ve…
As an introvert, the thought of mingling in a crowd, even a small one, often feels daunting. The idea of initiating conversations, making small talk, and introducing myself to strangers…
First, Happy New Year! Now, as we leap into 2025, it’s the perfect time to explore the fresh trends shaping our industry. I’ve read a lot about it during the…
I want to tell you something that 14 years in marketing have taught me, and that I resisted for most of those years. The best growth I’ve ever seen —…
Want to be the cool kid on the search engine block? Then listen up, because we’ve got some SEO tips that will make your competition green with envy. You see,…
Last week, I stood in front of a lively crowd at the “First Friday of the Month 2024” event, hosted by Sammen om en jobb (SAJO). It was my first…
Two years ago, when my wife and I first landed in Stavanger, we were clueless about how things worked here. Enter Tone Indrelid, the local representative for Sammen om en…
Open your company credit card statement. Or your Notion doc where you listed all the tools. Or that spreadsheet someone started in 2023 and never finished. How many subscriptions are…
When I first heard about SearchGPT, I thought to myself, “Great, another AI that’s gonna try to outsmart me.” I mean, we’re marketers, right? We live and breathe SEO, keywords,…
The language dilemma Here’s a question I’ve been asking myself for a while: Should I start writing my content in Norwegian? You see, after two years in Norway (and over…
You may agree with me: A/B testing is a gold standard for improving customer experiences and driving growth. However, for startups, the reality often diverges from the ideal. Many A/B…
So, I stumbled upon this new social media app called Noplace. Yes, another one! But this one’s a bit different. Imagine MySpace had a child with the early internet days,…
A few years ago I was wandering through a second-hand bookshop — the kind with too many shelves and not enough light — and I picked up a battered copy…
I’ll be honest with you from the start: I came to influencer marketing as a sceptic. The idea of paying someone with a ring light and a follower count to…
I’m diving into a topic that’s very close to my heart and, I’m sure, crucial for many of you as well: Google’s latest big update. Having navigated the SEO world…
Lately, I’ve been losing a bit of sleep over a question that’s been nagging at me: Are we, the marketers, about to be replaced by robots? As someone who’s spent…
Hey there! Today, I’d like to talk a bit about the customer experience journey. Why? You may ask… Because the ins and outs of creating extraordinary experiences are a bit…
Don’t you think your customers are tired of feeling like just another number in your company’s database? Shouldn’t they be treated like the “special snowflake” that they are? Well, my…
Last week, I had the privilege of attending a small yet impactful conference at Stavanger Innovasjonspark in Norway, organized by Sammen om en jobb. The highlight of the event was…
Every January, the internet floods with “Top Marketing Trends” articles. They all say the same things. AI is transforming everything. Personalization is key. Video is non-negotiable. Data privacy matters. Be…
The uncomfortable truth about eBooks, company videos, and all the B2B content nobody asked for… Let me describe a scene I’ve watched play out at least a dozen times. A…