Lo-fi Growth: why ugly, quick and human beats perfection?
Years ago, I worked for a small e-commerce website selling brewing equipment. Kettles, hops, pipes — all the stuff for people who dream of making their own beer at home….
Competitor comparison landing pages – smart strategy or risky move?
At some point, every B2B SaaS company faces the same uncomfortable reality: your competitors are comparing themselves to you—on their own website. They’re listing all the reasons why they’re better,…
TikTok for B2B – 10 ideas to get your business noticed
Someone told me the other day: “You should use TikTok for B2B.” I looked at him, blinked twice, and said “…does it sound weird to you too?” I mean, TikTok…
B2B lead nurturing 101
When was the last time you revisited the fundamentals of lead nurturing? For me, it’s today. As I gear up for an exciting new project at work, I’ve decided to…
Are backlinks still a thing?
Last week, I found myself neck-deep in backlink data, scrutinizing every link pointing to our website and comparing it to our competitors’. You know, the usual marketing fun – staring…
6 bad SEO practices to avoid for your SaaS company in 2025
Having spent 13 years tinkering with SEO strategies, here I am, crafting the SEO plan for a SaaS AI company. And let me tell you, some of the “golden rules”…
How to compare software products with comparison pages
A friend of mine recently decided to get back into the e-commerce game, and he asked me for help picking the right platform and tools to launch his store. Easy enough,…
To build an ABM strategy from scratch
Maybe you heard someone in your team: “ABM is the future of B2B”. And you? You nod, smile, Google or asked ChatGpt “what is ABM” and secretly wonder if you’re…
Cracking the love code for lead generation strategies
As a growth strategist, my job often feels like a matchmaker’s. Pairing up businesses in a fruitful relationship? Sounds quite like matchmaking to me. Over the past fifteen years, my…
Wait, where did my traffic go?
Last month, I opened my SEO dashboard expecting a little pat on the back. Rankings were up. My pages were sitting nicely on page one. But the traffic? Flatlined. For…
You want 100 new customers? OK… But what’s your plan, really?
78% of companies get it wrong when setting their marketing OKRs. You’ve probably seen it. Your boss is looking at you seriously… Then, drops: “We want 100 new customers this…
Smart ways to present your pricing
Today I’m reworking a pricing model.Again. Different product, same challenge: how to present the price in a way that feels clear, valuable, and maybe even exciting (yes, pricing can be…
The “slow funnel” advantage — why patience beats paid in B2B
“Why didn’t they convert after downloading the whitepaper?” If you’ve asked yourself this, you already know the frustration. You did everything right. Lead magnet. Email sequence. Retargeting. And still —…
How to get a good SEO agency?
When I was 21, I did my first internship at an SEO agency. It was a rough experience. The agency had a whole army of interns like me, churning out…
Is the role of SEO manager disappearing?
Just a quick article today about some of my morning personal thoughts. Ten years ago, SEO was a simpler game: it was possible to outsmart search engines by using the…
How long should your blog post be for SEO?
As a growth strategist, I’ve witnessed long-form content emerging as a powerful tool for engaging audiences, establishing authority, and driving organic traffic. For years, all SEO gurus have teached us…
Strangers today, opportunities tomorrow: my Linkedin strategy
One of the first things I do when I start a new job — before I even finish setting up my email signature — is this:I go on LinkedIn and…
Product-led growth: trend or revolution?
If you are working in marketing today, you have probably already heard about Product-Led Growth — or maybe you are just pretending you know (don’t worry, we all do sometimes).In…
Why I don’t care about web analytics
Today… I’m gonna talk about pain… If you’re working in marketing, you’ve certainly been through this: you had an idea / a concept and you’ve finally launched your new blog…
“LinkedIn sucks” – She said
A few days ago, I received an email from NITO, Norway’s largest trade union for engineers and technologists. As a member of this organization, I was intrigued by their new…
Why your B2B customer journey is costing you more leads than you think
I still remember one of my first marketing jobs.We had this beautiful funnel. So many steps. So many emails. So many things to download.It looked like a perfect journey on…
“Where can I buy organic traffic?”
Today, I was busy doing some keyword research on Semrush when I found a “funny” keyword to me: “buy organic traffic”. Strange, isn’t it? I mean… By definition, you couldn’t…
Your NPS is 9. Great. But is your customer happy or just polite?
The other day I read a customer experience report from my company that said: “Customer satisfaction score: 87%.” My reaction: It looked great. Really. But I couldn’t help wondering:Did they…
Hiring a growth marketer
In the ever-evolving landscape of digital marketing, one role has emerged as a game-changer: the growth marketer (or growth marketing manager). Navigating the digital marketing world for over 14 years,…
Are “Why Us” pages smart or useless click traps?
Let’s be honest: when was the last time you clicked on a “Why Us” page? If you’re like most people, probably… never. Or maybe once, by mistake. Still, these pages…
8 best B2B marketing campaigns I know
When we talk about B2B, the journey to set up a new strategy or enhance the current one often starts with a look around. It’s like standing on the shoulders…
Influencer marketing for startups
As I approach my 36th birthday (I know, I’m old ^^), I find myself reflecting on the rapid evolution of social media, a revolution I watched from the sidelines. Raised…
Use the AARRR framework like a real pirate!
Most startups have the same problem.Even if the product is good — tested, working, even loved by early users — they don’t really know what to do next. So they…
Ever tried B2B demand generation?
A few months ago, I sat down to review the results of our latest lead generation campaigns, and a pressing question began to gnaw at the edges of my mind….
15 growth hacks to boost your leads during a B2B event
B2B events are goldmines for leads, yet most companies show up with the same boring approach: And then what happens? They spend a fortune on sponsorships, booths, and travel… only…
How to cold message on Linkedin?
The other day, I was checking my CV… It made me think about the early days of my career, specifically my time as an intern. In the Business School I’ve…
Local networking for B2B growth
As an introvert, the thought of mingling in a crowd, even a small one, often feels daunting. The idea of initiating conversations, making small talk, and introducing myself to strangers…
Top 5 Digital Marketing Trends for 2025
First, Happy New Year! Now, as we leap into 2025, it’s the perfect time to explore the fresh trends shaping our industry. I’ve read a lot about it during the…
The no-marketing marketing strategy — or how to grow by not doing marketing
I want to tell you something that 14 years in marketing have taught me, and that I resisted for most of those years. The best growth I’ve ever seen —…
SEO for SaaS – what you should do to be visible in 2026
Want to be the cool kid on the search engine block? Then listen up, because we’ve got some SEO tips that will make your competition green with envy. You see,…
Will AI replace all marketing jobs?
Last week, I stood in front of a lively crowd at the “First Friday of the Month 2024” event, hosted by Sammen om en jobb (SAJO). It was my first…
The future of work with AI
Two years ago, when my wife and I first landed in Stavanger, we were clueless about how things worked here. Enter Tone Indrelid, the local representative for Sammen om en…
Is every SaaS really smarter with AI, or just showing off?
I recently found myself on a quest to discover the perfect A/B testing tool for startups. (By the way, if you know a great one, drop me a message—I’m still…
SearchGPT vs Traditional Search
When I first heard about SearchGPT, I thought to myself, “Great, another AI that’s gonna try to outsmart me.” I mean, we’re marketers, right? We live and breathe SEO, keywords,…
Should my content be in Norwegian to sell in Norway?
The language dilemma Here’s a question I’ve been asking myself for a while: Should I start writing my content in Norwegian? You see, after two years in Norway (and over…
A/B testing & low traffic volumes
You may agree with me: A/B testing is a gold standard for improving customer experiences and driving growth. However, for startups, the reality often diverges from the ideal. Many A/B…
What is noplace, the new trending social network?
So, I stumbled upon this new social media app called Noplace. Yes, another one! But this one’s a bit different. Imagine MySpace had a child with the early internet days,…
Free: The Future of a Radical Price
Last month, while I was wandering through a second-hand store, my eyes caught a glimpse of a book titled “Free: The Future of a Radical Price” by Chris Anderson. Out…
Influencer Marketing for Small Business
In a recent article, I dived into the world of “Influencer Marketing for Startups” where I unfolded the concept and explored how SaaS startups could leverage influencers to stand out…
What’s your take on digitizing customer experience?
If you’re reading these lines today, you certainly already know that the key to a successful B2B business is customer experience, and it’s more important than ever before! I know,…
Google’s Major Update to Fight Poor Content
I’m diving into a topic that’s very close to my heart and, I’m sure, crucial for many of you as well: Google’s latest big update. Having navigated the SEO world…
Will All Marketing Jobs Be Automated?
Lately, I’ve been losing a bit of sleep over a question that’s been nagging at me: Are we, the marketers, about to be replaced by robots? As someone who’s spent…
Nailing the B2B Customer Journey
Hey there! Today, I’d like to talk a bit about the customer experience journey. Why? You may ask… Because the ins and outs of creating extraordinary experiences are a bit…
The Power of Personalized Customer Experience
Don’t you think your customers are tired of feeling like just another number in your company’s database? Shouldn’t they be treated like the “special snowflake” that they are? Well, my…
Navigating Customer Behavior Change
Last week, I had the privilege of attending a small yet impactful conference at Stavanger Innovasjonspark in Norway, organized by Sammen om en jobb. The highlight of the event was…
8 Marketing Trends to Follow in 2024
Do you know what I like with marketing? It’s changing all the time… Even if most of the fundamentals don’t really change, new techniques and solutions are brought on the…
The end of content marketing ebooks?
White papers have long been a staple in the content marketing strategies of many B2B companies. They’re a popular tool for promoting thought leadership, offering immediate solutions to readers, and…
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