At some point, every B2B SaaS company faces the same uncomfortable reality: your competitors are comparing themselves to you—on their own website. They’re listing all the reasons why they’re better,…
Someone told me the other day: “You should use TikTok for B2B.” I looked at him, blinked twice, and said “…does it sound weird to you too?” I mean, TikTok…
When was the last time you revisited the fundamentals of lead nurturing? For me, it’s today. As I gear up for an exciting new project at work, I’ve decided to…
Last week, I found myself neck-deep in backlink data, scrutinizing every link pointing to our website and comparing it to our competitors’. You know, the usual marketing fun – staring…
Having spent 13 years tinkering with SEO strategies, here I am, crafting the SEO plan for a SaaS AI company. And let me tell you, some of the “golden rules”…
A friend of mine recently decided to get back into the e-commerce game, and he asked me for help picking the right platform and tools to launch his store. Easy enough,…
Maybe you heard someone in your team: “ABM is the future of B2B”. And you? You nod, smile, Google or asked ChatGpt “what is ABM” and secretly wonder if you’re…
As a growth strategist, my job often feels like a matchmaker’s. Pairing up businesses in a fruitful relationship? Sounds quite like matchmaking to me. Over the past fifteen years, my…
78% of companies get it wrong when setting their marketing OKRs. You’ve probably seen it. Your boss is looking at you seriously… Then, drops: “We want 100 new customers this…
Today I’m reworking a pricing model.Again. Different product, same challenge: how to present the price in a way that feels clear, valuable, and maybe even exciting (yes, pricing can be…
“Why they didn’t convert after downloading the whitepaper?” If you already asked yourself this, don’t worry. You’re not alone.Most B2B marketers (including me in my early years) made the same…
When I was 21, I did my first internship at an SEO agency. It was a rough experience. The agency had a whole army of interns like me, churning out…
Just a quick article today about some of my morning personal thoughts. Ten years ago, SEO was a simpler game: it was possible to outsmart search engines by using the…
Years ago, I worked for a small e-commerce website selling brewing equipment. You know, kettles, hops, pipes… all the stuff for people dreaming of making their own beer at home….
As a growth strategist, I’ve witnessed long-form content emerging as a powerful tool for engaging audiences, establishing authority, and driving organic traffic. For years, all SEO gurus have teached us…
One of the first things I do when I start a new job — before I even finish setting up my email signature — is this:I go on LinkedIn and…
If you are working in marketing today, you have probably already heard about Product-Led Growth — or maybe you are just pretending you know (don’t worry, we all do sometimes).In…
Today… I’m gonna talk about pain… If you’re working in marketing, you’ve certainly been through this: you had an idea / a concept and you’ve finally launched your new blog…
A few days ago, I received an email from NITO, Norway’s largest trade union for engineers and technologists. As a member of this organization, I was intrigued by their new…
Today, I was busy doing some keyword research on Semrush when I found a “funny” keyword to me: “buy organic traffic”. Strange, isn’t it? I mean… By definition, you couldn’t…
In the ever-evolving landscape of digital marketing, one role has emerged as a game-changer: the growth marketer (or growth marketing manager). Navigating the digital marketing world for over 14 years,…
When we talk about B2B, the journey to set up a new strategy or enhance the current one often starts with a look around. It’s like standing on the shoulders…
As I approach my 36th birthday (I know, I’m old ^^), I find myself reflecting on the rapid evolution of social media, a revolution I watched from the sidelines. Raised…
Most startups have the same problem.Even if the product is good — tested, working, even loved by early users — they don’t really know what to do next. So they…
A few months ago, I sat down to review the results of our latest lead generation campaigns, and a pressing question began to gnaw at the edges of my mind….
B2B events are goldmines for leads, yet most companies show up with the same boring approach: And then what happens? They spend a fortune on sponsorships, booths, and travel… only…
The other day, I was checking my CV… It made me think about the early days of my career, specifically my time as an intern. In the Business School I’ve…
As an introvert, the thought of mingling in a crowd, even a small one, often feels daunting. The idea of initiating conversations, making small talk, and introducing myself to strangers…
Once upon a digital age, not too long ago, our world was a vast wilderness of authenticity, untamed by the constraints of billboards, popup ads, and those sneaky sponsored Instagram…
Want to be the cool kid on the search engine block? Then listen up, because we’ve got some SEO tips that will make your competition green with envy. You see,…
I’m diving into a topic that’s very close to my heart and, I’m sure, crucial for many of you as well: Google’s latest big update. Having navigated the SEO world…