You want 100 new customers? OK… But what’s your plan, really?
78% of companies get it wrong when setting their marketing OKRs. You’ve probably seen it. Your boss is looking at you seriously… Then, drops: “We want 100 new customers this…
Sebastien Krajka
Sebastien Krajka
French marketing manager based in Norway. In a rapidly evolving world, let's embrace learning and experimentation to discover new possibilities together.
Growth marketing tactics for your donation page
Let’s be honest for a second:Most people want to help. They like good causes. They even think about giving money or time… but then, they open TikTok. Or start a…
Smart ways to present your pricing
Today I’m reworking a pricing model.Again. Different product, same challenge: how to present the price in a way that feels clear, valuable, and maybe even exciting (yes, pricing can be…
The “Slow Funnel” advantage
“Why they didn’t convert after downloading the whitepaper?” If you already asked yourself this, don’t worry. You’re not alone.Most B2B marketers (including me in my early years) made the same…
Lo-fi Growth: why ugly, quick and human beats perfection?
Years ago, I worked for a small e-commerce website selling brewing equipment. You know, kettles, hops, pipes… all the stuff for people dreaming of making their own beer at home….
Strangers today, opportunities tomorrow: my Linkedin strategy
One of the first things I do when I start a new job — before I even finish setting up my email signature — is this:I go on LinkedIn and…
Product-led growth: trend or revolution?
If you are working in marketing today, you have probably already heard about Product-Led Growth — or maybe you are just pretending you know (don’t worry, we all do sometimes).In…
Why your B2B customer journey is costing you more leads than you think
I still remember one of my first marketing jobs.We had this beautiful funnel. So many steps. So many emails. So many things to download.It looked like a perfect journey on…
Your NPS is 9. Great. But is your customer happy or just polite?
The other day I read a customer experience report from my company that said: “Customer satisfaction score: 87%.” My reaction: It looked great. Really. But I couldn’t help wondering:Did they…
Are “Why Us” pages smart or useless click traps?
Let’s be honest: when was the last time you clicked on a “Why Us” page? If you’re like most people, probably… never. Or maybe once, by mistake. Still, these pages…
How to be visible in ChatGPT
So, my boss just sent me another blog article with a headline that caught my attention: “To be visible on ChatGPT, you need to be more visible on Bing search.”…
Use the AARRR framework like a real pirate!
Most startups have the same problem.Even if the product is good — tested, working, even loved by early users — they don’t really know what to do next. So they…
WHW³: the 6 magic questions that make you smarter than your brief
Let’s be honest. You sit at your desk, ready to write your next blog post or plan your new campaign… and then—blank. Your brain suddenly becomes as helpful as a…
15 growth hacks to boost your leads during a B2B event
B2B events are goldmines for leads, yet most companies show up with the same boring approach: And then what happens? They spend a fortune on sponsorships, booths, and travel… only…
Doing Youtube Ads in 2025?
Let me guess—you poured time, money, and possibly a small part of your soul into a brilliant YouTube ad. The script was tight, the visuals were stunning, and the CTA?…
Competitor comparison landing pages – smart strategy or risky move?
At some point, every B2B SaaS company faces the same uncomfortable reality: your competitors are comparing themselves to you—on their own website. They’re listing all the reasons why they’re better,…
TikTok for B2B – 10 ideas to get your business noticed
Someone told me the other day: “You should use TikTok for B2B.” I looked at him, blinked twice, and said “…does it sound weird to you too?” I mean, TikTok…
How to make your audience sweat with the FOMO effect
I currently work at a place called FOMO WORKS in Stavanger. No, it’s not a self-help center for people addicted to social media—but sometimes it feels like it should be….
The “14-day smartphone filmmaker” course
If you’ve ever dabbled in marketing, you know that video is king. But creating slick, engaging videos that don’t scream “amateur hour” is easier said than done. I’ve always wanted…
B2B Lead Nurturing 101
When was the last time you revisited the fundamentals of lead nurturing? For me, it’s today. As I gear up for an exciting new project at work, I’ve decided to…
Top 5 Digital Marketing Trends for 2025
First, Happy New Year! Now, as we leap into 2025, it’s the perfect time to explore the fresh trends shaping our industry. I’ve read a lot about it during the…
Is this the end of the search as we know it?
“This is the end of the world as we know it…” sang R.E.M., and if they’d been marketers, they might’ve been talking about Google. For decades, Google has been the…
Will AI replace all marketing jobs?
Last week, I stood in front of a lively crowd at the “First Friday of the Month 2024” event, hosted by Sammen om en jobb (SAJO). It was my first…
The future of work with AI
Two years ago, when my wife and I first landed in Stavanger, we were clueless about how things worked here. Enter Tone Indrelid, the local representative for Sammen om en…
Is every SaaS really smarter with AI, or just showing off?
I recently found myself on a quest to discover the perfect A/B testing tool for startups. (By the way, if you know a great one, drop me a message—I’m still…
Are backlinks still a thing?
Last week, I found myself neck-deep in backlink data, scrutinizing every link pointing to our website and comparing it to our competitors’. You know, the usual marketing fun – staring…
6 bad SEO practices to avoid for your SaaS company in 2024
Having spent 13 years tinkering with SEO strategies, here I am, crafting the SEO plan for a SaaS AI company. And let me tell you, some of the “golden rules”…
How to compare software products with comparison pages
A friend of mine recently decided to get back into the e-commerce game, and he asked me for help picking the right platform and tools to launch his store. Easy enough,…
The Von Restorff Effect
I’ve known about the Von Restorff Effect for a long time—since back in my marketing studies, to be precise. It’s one of those things everyone already understands without actually knowing…
Making decisions in the B2B buying process
Yesterday, I found myself at a networking event organized by Young NPF in Stavanger. You know the type—lots of handshakes, nodding, and trying to understand what people are doing for…
SearchGPT vs Traditional Search
When I first heard about SearchGPT, I thought to myself, “Great, another AI that’s gonna try to outsmart me.” I mean, we’re marketers, right? We live and breathe SEO, keywords,…
Should my content be in Norwegian to sell in Norway?
The language dilemma Here’s a question I’ve been asking myself for a while: Should I start writing my content in Norwegian? You see, after two years in Norway (and over…
Neon Nights, Sept 24
You know, every time I meet someone who works at Laerdal Medical and I ask them, “What do you do there?” the answer is always the same: “I’m helping save…
Sammen om en jobb
When my wife joined the very first cohort of mentees at the Stavanger branch of “Sammen om en jobb” in 2022, it was more than just an opportunity for professional…
A/B testing & low traffic volumes
You may agree with me: A/B testing is a gold standard for improving customer experiences and driving growth. However, for startups, the reality often diverges from the ideal. Many A/B…
Getting Back on Track: A Quick Update
Hey everyone, It’s been a while, hasn’t it? I wanted to pop in and give you all a quick update on what’s been happening behind the scenes. I’ve been a…
What is noplace, the new trending social network?
So, I stumbled upon this new social media app called Noplace. Yes, another one! But this one’s a bit different. Imagine MySpace had a child with the early internet days,…
Cracking the love code for lead generation strategies
s a Growth Marketing Manager, my job often feels like a matchmaker’s. Pairing up businesses in a fruitful relationship? Sounds quite like matchmaking to me. Over the past fifteen years,…
Improve your Customer Communication
I agree with you… Customer communication may not be the most exciting topic, but trust me – it’s one of the keys to success. In the world of customer experience,…
I have nothing to say but I’ll say it
Ever felt like the internet is screaming at you with endless information? Yeah, me too. Welcome to the age of digital overload, where everyone, including yours truly, has something to…
How to get your first Youtube views?
How many of you reading this article have already tried to launch a YouTube channel? If you have, you probably know how difficult it can be to get those first…
Offshore marketing in India: good or bad idea?
Did you know that over 90% of businesses are now offshoring creative production and marketing services in 2024 – which represent a massive growth from an average of 66% over…
How to get a good SEO agency?
When I was 21, I did my first internship at an SEO agency. It was a rough experience. The agency had a whole army of interns like me, churning out…
Is the role of SEO manager disappearing?
Just a quick article today about some of my morning personal thoughts (locked in my hospital room – it’s a long story I won’t tell more on these pages). Ten…
How long should your blog post be for SEO?
As a SEO strategist and manager, I’ve witnessed long-form content emerging as a powerful tool for engaging audiences, establishing authority, and driving organic traffic. For years, all SEO gurus have…
How to Market Gen Z?
Gen Z presents unique challenges and opportunities for marketers. On my own, more used to dealing with B2B customers, I can tell Gen Z is a mystery, a mystery I’d…
Homage to Aristide Boucicaut, pioneer of modern retail
Even though I’ve been living in Norway for a bit less than two years now, I’m still listening to french news and this morning I’ve been told about a new…
Why I don’t care about web analytics
Today… I’m gonna talk about pain… If you’re working in marketing, you’ve certainly been through this: you had an idea / a concept and you’ve finally launched your new blog…
“LinkedIn sucks” – She said
A few days ago, I received an email from NITO, Norway’s largest trade union for engineers and technologists. As a member of this organization, I was intrigued by their new…
“Where can I buy organic traffic?”
Today, I was busy doing some keyword research on Semrush when I found a “funny” keyword to me: “buy organic traffic”. Strange, isn’t it? I mean… By definition, you couldn’t…
Hiring a Growth Marketer
In the ever-evolving landscape of digital marketing, one role has emerged as a game-changer: the growth marketer (or growth marketing manager). Navigating the digital marketing world for over 15 years,…
Scrape Website for Emails: A Beginner’s Guide
Today, I’m diving into an intriguing topic that many of you might have heard about but not fully grasped: web scraping for emails. If email marketing remains a potent tool…
Free: The Future of a Radical Price
Last month, while I was wandering through a second-hand store, my eyes caught a glimpse of a book titled “Free: The Future of a Radical Price” by Chris Anderson. Out…
Influencer Marketing for Small Business
In a recent article, I dived into the world of “Influencer Marketing for Startups” where I unfolded the concept and explored how SaaS startups could leverage influencers to stand out…
8 best B2B marketing campaigns I know
When we talk about B2B, the journey to set up a new strategy or enhance the current one often starts with a look around. It’s like standing on the shoulders…
Personalization Examples UX 2024
In the world of digital marketing, staying ahead means constantly adapting to new technologies and trends. Recently, while reviewing and updating some pages on our company’s website, I was struck…
Influencer Marketing for Startups
As I approach my 36th birthday (I know, I’m old ^^), I find myself reflecting on the rapid evolution of social media, a revolution I watched from the sidelines. Raised…
Mad Skills: a secret weapon against AI replacement?
In the wake of my recent article asking “Will marketing jobs be automated?” and discussing – as you would have guessed – the looming question of whether AI will supplant…
Hiring an SEO strategist
Ever heard about SEO strategists? Considering myself as one of them for a little bit more than 16 years, I share you EVERYTHING I know about it 🙂 In the…
Ever tried B2B Demand Generation?
A few months ago, I sat down to review the results of our latest lead generation campaigns, and a pressing question began to gnaw at the edges of my mind….
Is Chat-GPT getting dumber?
Over the last 15 months, artificial intelligence (AI) has emerged as a cornerstone, revolutionizing how we communicate, create content, and devise strategies to engage our audiences. Among the myriad of…
What’s your take on digitizing customer experience?
If you’re reading these lines today, you certainly already know that the key to a successful B2B business is customer experience, and it’s more important than ever before! I know,…
Google’s Major Update to Fight Poor Content
I’m diving into a topic that’s very close to my heart and, I’m sure, crucial for many of you as well: Google’s latest big update. Having navigated the SEO world…
Get Your Free Digital Marketing Consultation
If you’re navigating the bustling world of digital marketing, trying to make your mark and wondering how to elevate your business’s online presence, I’m here to offer a guiding light. …
Get Your Free SEO Consultation
Today, I want to share with you something truly close to my heart: the transformative power of SEO, or Search Engine Optimization, and how it can significantly impact your business….
How to cold message on Linkedin?
The other day, I was checking my CV… It made me think about the early days of my career, specifically my time as an intern. In the Business School I’ve…
Will All Marketing Jobs Be Automated?
Lately, I’ve been losing a bit of sleep over a question that’s been nagging at me: Are we, the marketers, about to be replaced by robots? As someone who’s spent…
OpenAI’s Sora – The Future of Video Generation
I’m no stranger to the wonders (and occasional blunders) of generative AI tools. Over the last 1,5 years, I’ve seen my fair share of innovations that promise to revolutionize our…
Nailing the B2B Customer Journey
Hey there! Today, I’d like to talk a bit about the customer experience journey. Why? You may ask… Because the ins and outs of creating extraordinary experiences are a bit…
Should we all use meme marketing on Linkedin?
As a growth marketing manager, I’ve noticed an intriguing trend that increasingly captivates my attention on LinkedIn: the strategic use of memes by companies. These aren’t just any memes; they’re…
The Power of Personalized Customer Experience
Don’t you think your customers are tired of feeling like just another number in your company’s database? Shouldn’t they be treated like the “special snowflake” that they are? Well, my…
Local Networking for B2B Growth
As an introvert, the thought of mingling in a crowd, even a small one, often feels daunting. The idea of initiating conversations, making small talk, and introducing myself to strangers…
Navigating Customer Behavior Change
Last week, I had the privilege of attending a small yet impactful conference at Stavanger Innovasjonspark in Norway, organized by Sammen om en jobb. The highlight of the event was…
8 Marketing Trends to Follow in 2024
Do you know what I like with marketing? It’s changing all the time… Even if most of the fundamentals don’t really change, new techniques and solutions are brought on the…
“No-Marketing” Strategy: Back to Authenticity
Once upon a digital age, not too long ago, our world was a vast wilderness of authenticity, untamed by the constraints of billboards, popup ads, and those sneaky sponsored Instagram…
The End of Content Marketing Ebooks?
White papers have long been a staple in the content marketing strategies of many B2B companies. They’re a popular tool for promoting thought leadership, offering immediate solutions to readers, and…
SEO for SaaS – What You Should Do to Be Visible!
Want to be the cool kid on the search engine block? Then listen up, because we’ve got some SEO tips that will make your competition green with envy. You see,…
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