The “Forbidden Fruit” effect
Ever notice how the moment someone says “Don’t touch this” you suddenly want to touch it more than anything in the world? Yeah, me too. It starts when we’re kids…
Category:
Growth
44 Articles
44
To build an ABM strategy from scratch
Maybe you heard someone in your team: “ABM is the future of B2B”. And you? You nod, smile, Google or asked ChatGpt “what is ABM” and secretly wonder if you’re…
You want 100 new customers? OK… But what’s your plan, really?
78% of companies get it wrong when setting their marketing OKRs. You’ve probably seen it. Your boss is looking at you seriously… Then, drops: “We want 100 new customers this…
Growth marketing tactics for your donation page
Let’s be honest for a second:Most people want to help. They like good causes. They even think about giving money or time… but then, they open TikTok. Or start a…
Smart ways to present your pricing
Today I’m reworking a pricing model.Again. Different product, same challenge: how to present the price in a way that feels clear, valuable, and maybe even exciting (yes, pricing can be…
The “Slow Funnel” advantage
“Why they didn’t convert after downloading the whitepaper?” If you already asked yourself this, don’t worry. You’re not alone.Most B2B marketers (including me in my early years) made the same…
Lo-fi Growth: why ugly, quick and human beats perfection?
Years ago, I worked for a small e-commerce website selling brewing equipment. You know, kettles, hops, pipes… all the stuff for people dreaming of making their own beer at home….
Strangers today, opportunities tomorrow: my Linkedin strategy
One of the first things I do when I start a new job — before I even finish setting up my email signature — is this:I go on LinkedIn and…
Product-led growth: trend or revolution?
If you are working in marketing today, you have probably already heard about Product-Led Growth — or maybe you are just pretending you know (don’t worry, we all do sometimes).In…
How to be visible in ChatGPT
So, my boss just sent me another blog article with a headline that caught my attention: “To be visible on ChatGPT, you need to be more visible on Bing search.”…
Influencer marketing for startups
As I approach my 36th birthday (I know, I’m old ^^), I find myself reflecting on the rapid evolution of social media, a revolution I watched from the sidelines. Raised…
Use the AARRR framework like a real pirate!
Most startups have the same problem.Even if the product is good — tested, working, even loved by early users — they don’t really know what to do next. So they…
WHW³: the 6 magic questions that make you smarter than your brief
Let’s be honest. You sit at your desk, ready to write your next blog post or plan your new campaign… and then—blank. Your brain suddenly becomes as helpful as a…
Ever tried B2B demand generation?
A few months ago, I sat down to review the results of our latest lead generation campaigns, and a pressing question began to gnaw at the edges of my mind….
15 growth hacks to boost your leads during a B2B event
B2B events are goldmines for leads, yet most companies show up with the same boring approach: And then what happens? They spend a fortune on sponsorships, booths, and travel… only…
Doing Youtube Ads in 2025?
Let me guess—you poured time, money, and possibly a small part of your soul into a brilliant YouTube ad. The script was tight, the visuals were stunning, and the CTA?…
How to cold message on Linkedin?
The other day, I was checking my CV… It made me think about the early days of my career, specifically my time as an intern. In the Business School I’ve…
Should we all use meme marketing on Linkedin?
As a growth marketing manager, I’ve noticed an intriguing trend that increasingly captivates my attention on LinkedIn: the strategic use of memes by companies. These aren’t just any memes; they’re…
Competitor comparison landing pages – smart strategy or risky move?
At some point, every B2B SaaS company faces the same uncomfortable reality: your competitors are comparing themselves to you—on their own website. They’re listing all the reasons why they’re better,…
TikTok for B2B – 10 ideas to get your business noticed
Someone told me the other day: “You should use TikTok for B2B.” I looked at him, blinked twice, and said “…does it sound weird to you too?” I mean, TikTok…
Local networking for B2B growth
As an introvert, the thought of mingling in a crowd, even a small one, often feels daunting. The idea of initiating conversations, making small talk, and introducing myself to strangers…
How to make your audience sweat with the FOMO effect
I currently work at a place called FOMO WORKS in Stavanger. No, it’s not a self-help center for people addicted to social media—but sometimes it feels like it should be….
B2B Lead Nurturing 101
When was the last time you revisited the fundamentals of lead nurturing? For me, it’s today. As I gear up for an exciting new project at work, I’ve decided to…
The “no-marketing” strategy
Once upon a digital age, not too long ago, our world was a vast wilderness of authenticity, untamed by the constraints of billboards, popup ads, and those sneaky sponsored Instagram…
SEO for SaaS – what you should do to be visible in 2026
Want to be the cool kid on the search engine block? Then listen up, because we’ve got some SEO tips that will make your competition green with envy. You see,…
Are backlinks still a thing?
Last week, I found myself neck-deep in backlink data, scrutinizing every link pointing to our website and comparing it to our competitors’. You know, the usual marketing fun – staring…
6 bad SEO practices to avoid for your SaaS company in 2024
Having spent 13 years tinkering with SEO strategies, here I am, crafting the SEO plan for a SaaS AI company. And let me tell you, some of the “golden rules”…
How to compare software products with comparison pages
A friend of mine recently decided to get back into the e-commerce game, and he asked me for help picking the right platform and tools to launch his store. Easy enough,…
The Von Restorff Effect
I’ve known about the Von Restorff Effect for a long time—since back in my marketing studies, to be precise. It’s one of those things everyone already understands without actually knowing…
Cracking the love code for lead generation strategies
s a Growth Marketing Manager, my job often feels like a matchmaker’s. Pairing up businesses in a fruitful relationship? Sounds quite like matchmaking to me. Over the past fifteen years,…
I have nothing to say but I’ll say it
Ever felt like the internet is screaming at you with endless information? Yeah, me too. Welcome to the age of digital overload, where everyone, including yours truly, has something to…
How to get your first Youtube views?
How many of you reading this article have already tried to launch a YouTube channel? If you have, you probably know how difficult it can be to get those first…
Offshore marketing in India: good or bad idea?
Did you know that over 90% of businesses are now offshoring creative production and marketing services in 2024 – which represent a massive growth from an average of 66% over…
How to get a good SEO agency?
When I was 21, I did my first internship at an SEO agency. It was a rough experience. The agency had a whole army of interns like me, churning out…
Is the role of SEO manager disappearing?
Just a quick article today about some of my morning personal thoughts (locked in my hospital room – it’s a long story I won’t tell more on these pages). Ten…
How long should your blog post be for SEO?
As a SEO strategist and manager, I’ve witnessed long-form content emerging as a powerful tool for engaging audiences, establishing authority, and driving organic traffic. For years, all SEO gurus have…
How to Market Gen Z?
Gen Z presents unique challenges and opportunities for marketers. On my own, more used to dealing with B2B customers, I can tell Gen Z is a mystery, a mystery I’d…
Why I don’t care about web analytics
Today… I’m gonna talk about pain… If you’re working in marketing, you’ve certainly been through this: you had an idea / a concept and you’ve finally launched your new blog…
“LinkedIn sucks” – She said
A few days ago, I received an email from NITO, Norway’s largest trade union for engineers and technologists. As a member of this organization, I was intrigued by their new…
“Where can I buy organic traffic?”
Today, I was busy doing some keyword research on Semrush when I found a “funny” keyword to me: “buy organic traffic”. Strange, isn’t it? I mean… By definition, you couldn’t…
Hiring a Growth Marketer
In the ever-evolving landscape of digital marketing, one role has emerged as a game-changer: the growth marketer (or growth marketing manager). Navigating the digital marketing world for over 15 years,…
Scrape Website for Emails: A Beginner’s Guide
Today, I’m diving into an intriguing topic that many of you might have heard about but not fully grasped: web scraping for emails. If email marketing remains a potent tool…
8 best B2B marketing campaigns I know
When we talk about B2B, the journey to set up a new strategy or enhance the current one often starts with a look around. It’s like standing on the shoulders…
Google’s Major Update to Fight Poor Content
I’m diving into a topic that’s very close to my heart and, I’m sure, crucial for many of you as well: Google’s latest big update. Having navigated the SEO world…
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