How to Market Gen Z?
Gen Z presents unique challenges and opportunities for marketers. On my own, more used to dealing with B2B customers, I can tell Gen Z is a mystery, a mystery I’d…
Sebastien Krajka
Sebastien Krajka
French marketing manager based in Norway. In a rapidly evolving world, let's embrace learning and experimentation to discover new possibilities together.
Homage to Aristide Boucicaut, pioneer of modern retail
Even though I’ve been living in Norway for a bit less than two years now, I’m still listening to french news and this morning I’ve been told about a new…
Why I don’t care about web analytics
Today… I’m gonna talk about pain… If you’re working in marketing, you’ve certainly been through this: you had an idea / a concept and you’ve finally launched your new blog…
“LinkedIn sucks” – She said
A few days ago, I received an email from NITO, Norway’s largest trade union for engineers and technologists. As a member of this organization, I was intrigued by their new…
“Where can I buy organic traffic?”
Today, I was busy doing some keyword research on Semrush when I found a “funny” keyword to me: “buy organic traffic”. Strange, isn’t it? I mean… By definition, you couldn’t…
Hiring a Growth Marketer
In the ever-evolving landscape of digital marketing, one role has emerged as a game-changer: the growth marketer (or growth marketing manager). Navigating the digital marketing world for over 15 years,…
Scrape Website for Emails: A Beginner’s Guide
Today, I’m diving into an intriguing topic that many of you might have heard about but not fully grasped: web scraping for emails. If email marketing remains a potent tool…
Free: The Future of a Radical Price
Last month, while I was wandering through a second-hand store, my eyes caught a glimpse of a book titled “Free: The Future of a Radical Price” by Chris Anderson. Out…
Influencer Marketing for Small Business
In a recent article, I dived into the world of “Influencer Marketing for Startups” where I unfolded the concept and explored how SaaS startups could leverage influencers to stand out…
8 best B2B marketing campaigns I know
When we talk about B2B, the journey to set up a new strategy or enhance the current one often starts with a look around. It’s like standing on the shoulders…