How to cold message on Linkedin?
The other day, I was checking my CV… It made me think about the early days of my career, specifically my time as an intern. In the Business School I’ve…
Sebastien Krajka
Sebastien Krajka
French marketing manager based in Norway. In a rapidly evolving world, let's embrace learning and experimentation to discover new possibilities together.
Will All Marketing Jobs Be Automated?
Lately, I’ve been losing a bit of sleep over a question that’s been nagging at me: Are we, the marketers, about to be replaced by robots? As someone who’s spent…
OpenAI’s Sora – The Future of Video Generation
I’m no stranger to the wonders (and occasional blunders) of generative AI tools. Over the last 1,5 years, I’ve seen my fair share of innovations that promise to revolutionize our…
Nailing the B2B Customer Journey
Hey there! Today, I’d like to talk a bit about the customer experience journey. Why? You may ask… Because the ins and outs of creating extraordinary experiences are a bit…
Should we all use meme marketing on Linkedin?
As a growth marketing manager, I’ve noticed an intriguing trend that increasingly captivates my attention on LinkedIn: the strategic use of memes by companies. These aren’t just any memes; they’re…
The Power of Personalized Customer Experience
Don’t you think your customers are tired of feeling like just another number in your company’s database? Shouldn’t they be treated like the “special snowflake” that they are? Well, my…
Local Networking for B2B Growth
As an introvert, the thought of mingling in a crowd, even a small one, often feels daunting. The idea of initiating conversations, making small talk, and introducing myself to strangers…
Navigating Customer Behavior Change
Last week, I had the privilege of attending a small yet impactful conference at Stavanger Innovasjonspark in Norway, organized by Sammen om en jobb. The highlight of the event was…
8 Marketing Trends to Follow in 2024
Do you know what I like with marketing? It’s changing all the time… Even if most of the fundamentals don’t really change, new techniques and solutions are brought on the…
“No-Marketing” Strategy: Back to Authenticity
Once upon a digital age, not too long ago, our world was a vast wilderness of authenticity, untamed by the constraints of billboards, popup ads, and those sneaky sponsored Instagram…