French marketing manager based in Norway. In a rapidly evolving world, let's embrace learning and experimentation to discover new possibilities together.
At some point, every B2B SaaS company faces the same uncomfortable reality: your competitors are comparing themselves to you—on their own website. They’re listing all the reasons why they’re better,…
Someone told me the other day: “You should use TikTok for B2B.” I looked at him, blinked twice, and said “…does it sound weird to you too?” I mean, TikTok…
I currently work at a place called FOMO WORKS in Stavanger. No, it’s not a self-help center for people addicted to social media—but sometimes it feels like it should be….
If you’ve ever dabbled in marketing, you know that video is king. But creating slick, engaging videos that don’t scream “amateur hour” is easier said than done. I’ve always wanted…
When was the last time you revisited the fundamentals of lead nurturing? For me, it’s today. As I gear up for an exciting new project at work, I’ve decided to…
First, Happy New Year! Now, as we leap into 2025, it’s the perfect time to explore the fresh trends shaping our industry. I’ve read a lot about it during the…
“This is the end of the world as we know it…” sang R.E.M., and if they’d been marketers, they might’ve been talking about Google. For decades, Google has been the…
Last week, I stood in front of a lively crowd at the “First Friday of the Month 2024” event, hosted by Sammen om en jobb (SAJO). It was my first…
Two years ago, when my wife and I first landed in Stavanger, we were clueless about how things worked here. Enter Tone Indrelid, the local representative for Sammen om en…
I recently found myself on a quest to discover the perfect A/B testing tool for startups. (By the way, if you know a great one, drop me a message—I’m still…