Someone told me the other day: “You should use TikTok for B2B.”
I looked at him, blinked twice, and said “…does it sound weird to you too?”
I mean, TikTok is full of dance challenges, funny cat videos, and Gen Z humor that makes me feel like I’m 100 years old. Not exactly the place where you expect to sell enterprise software or talk about marketing strategies, right?
But then, I started looking into it. And I realized—many companies, even in B2B, are already using TikTok in super creative ways. Some are building brand awareness, some are sharing quick industry tips, and others are even generating leads (yes, real business leads from TikTok!).
So, if you still think TikTok is not for serious businesses, you might be missing a big opportunity.
Why TikTok?
Alright, let’s be honest. If you work in B2B, TikTok probably wasn’t on your marketing roadmap. You were thinking LinkedIn posts, whitepapers, maybe some webinars. But TikTok? That’s where teenagers lip-sync to old 2000s songs, right?
Well… yes. But also no.
TikTok is huge—we’re talking over 1 billion active users.
And here’s the kicker: it’s not just Gen Z anymore. More and more professionals, decision-makers, and even CEOs are scrolling through TikTok daily. The algorithm doesn’t care if you’re a teenager or a senior manager—it just wants to show you content you’ll engage with.
And guess what? B2B content actually works here. Why?
- TikTok’s organic reach is insane—way better than LinkedIn.
- People love short, engaging content (yes, even in B2B).
- You don’t need a Hollywood-level production—raw, authentic videos perform best.
So if you think TikTok is just a trend for kids, well… some B2B companies are already ahead of you. But no worries—you can still catch up. Let’s look at 10 TikTok ideas you can steal for your business.
10 TikTok ideas for B2B companies
1. Behind-the-Scenes (BTS) of your business
People love seeing how things work. And no, I’m not talking about some polished, corporate “About Us” video with elevator music in the background. I mean real, raw, unfiltered behind-the-scenes content that makes your audience feel like they’re sneaking into your office (or home office, let’s be real).
Here’s what you can show:
- A day in the life of your team: remote meetings, office jokes, coffee machine struggles.
- The making of your product: whether it’s software, physical goods, or even just how you brainstorm ideas.
- Small business moments: packing an order, testing a new feature, setting up an event.
Example: A SaaS company posts “What it’s REALLY like working in customer support” with clips of their team answering tickets, celebrating when a bug is fixed, or dramatically sighing when a customer says “I didn’t read the email.”
This type of content makes your brand more human, relatable, and fun—which is exactly why it works so well on TikTok.
2. Industry myth-busting
Every industry has its fair share of myths. You know, those things people think are true but are actually way off. TikTok is the perfect place to bust those myths in a fun and engaging way.
Here’s how you can do it:
- Start with the myth as a bold statement: “SEO is dead.”
- Use a dramatic TikTok sound or meme format to react: cue shocked face 😱
- Drop the truth: “Nope. SEO is very much alive—here’s why.”
Example: A cybersecurity company could post: “Hackers don’t target small businesses.” (Insert “That’s a lie” meme). Then explain how 43% of cyberattacks actually hit small companies.
Another example: A B2B marketer could debunk: “Cold emails don’t work.” Then share a TikTok on how to write one that actually gets replies.
The key? Keep it short, make it engaging, and maybe add some humor. Because nothing sticks better than learning and laughing at the same time.
3. Quick Tips & Hacks
People love quick wins—especially on TikTok, where attention spans are shorter than my patience for long Zoom meetings. If you can drop a simple, actionable tip that helps your audience do something faster, smarter, or better, they’ll stick around (and maybe even follow you).
Here’s how to do it:
- Keep it short & snappy (think 15-30 seconds).
- Use text on screen to highlight the key takeaway.
- Show, don’t tell—visual examples > long explanations.
Example: A B2B sales company could post: “Cold email hack: Change ‘I hope you’re doing well’ to ‘I’ll keep this short’—watch your reply rate go up.”
Another example: A marketing team could share: “Google Ads trick: Exclude ‘free’ and ‘cheap’ from your keyword targeting. Thank me later.”
These bite-sized tips position you as an expert, make your audience feel like they’re learning something valuable, and—bonus—are super easy to create.
4. POV (Point of View) content
POV content is basically TikTok’s bread and butter. It makes people feel like they’re inside a situation—living it firsthand. And guess what? You can totally use this format for B2B.
Here’s how:
- Start with “POV: [insert relatable scenario]”
- Act it out, add text, or use a trending sound to make it fun.
- Keep it short, engaging, and as real as possible.
Example: “POV: You just implemented AI chatbots, and now your support team is sipping coffee instead of drowning in tickets.” (Show clips of a relaxed team vs. one in panic mode before AI.)
Another example: “POV: When the client asks for ‘just a small change’ at 5 PM on a Friday.” (Cue dramatic music + slow zoom-in on your exhausted face.)
POV videos make boring B2B topics feel human, fun, and shareable—which is exactly why they work so well. Try it, and don’t be afraid to get creative!
5. Trend Jacking (… but making it B2B)
TikTok trends move faster than a client ghosting your follow-up email—but if you catch them at the right time, you can boost your brand visibility without spending a cent.
Here’s how to do it without looking cringey:
- Find a trending sound/meme. Scroll TikTok, check the ‘For You’ page, or use TikTok’s ‘Trending’ section.
- Adapt it to your industry. Instead of dancing, make it about your niche (yes, even B2B can be fun).
- Keep it light and relatable. If it feels too forced, skip it and wait for the next trend.
Example: That famous TikTok sound “Nobody’s gonna know…” (whispering voice: “They’re gonna know…”).
A B2B marketing team could use it for: “Nobody’s gonna know we recycled last year’s webinar as new content.” (Text overlay: Repurposing content like a pro).
Another example: The “It’s corn!” sound.
A SaaS company could use it for: “It’s leads! We’ve got tons of leads! I can’t imagine a more beautiful thing.” (Cue happy sales team dancing).
The secret? Ride the trend early and make sure it actually fits your brand. Done right, it can make your company look fun, human, and surprisingly creative (without needing a massive ad budget).
6. Thought leadership in 60 seconds
Alright, let’s get serious for a moment—just for 60 seconds. Because TikTok isn’t just for jokes and trends; it’s also a great place to position yourself as an expert (without putting people to sleep).
The trick? Keep it short, punchy, and straight to the point.
Here’s how to do it:
- Start with a strong hook. Example: “Most B2B marketers get this completely wrong…”
- Drop a valuable insight. Example: “SEO isn’t dead, but the way we do it has changed. Here’s what you need to know…”
- End with a takeaway or call to action. Example: “Follow for more B2B marketing insights!”
Example: A sales expert posts: “The #1 mistake in cold outreach? Talking about yourself instead of the prospect. Here’s how to fix it.” (Then explains in 3 quick steps.)
Another example: A SaaS founder shares: “Why most AI tools fail to scale in big companies (and what we’re doing differently).”
This kind of content builds trust, authority, and engagement—all without needing to write a 2,000-word LinkedIn post.
7. User-Generated Content (UGC) & testimonials
Let’s be real—people trust other people way more than they trust a brand talking about itself. That’s why user-generated content (UGC) and testimonials are gold on TikTok. They make your business look legit without you having to do all the talking.
Here’s how to use them:
- Ask happy customers to create short videos—a quick reaction, an unboxing, or a simple “This product changed my workflow” type of video.
- Turn written testimonials into TikTok videos. No video from a client? No problem—highlight a quote on screen while showing behind-the-scenes footage or a demo of your product.
- Use “stitch” or “duet” features to react to positive customer feedback in real time.
Example: A SaaS company could repost a user’s TikTok saying, “I just automated 90% of my customer support with this tool—insane!” and add: “That’s what we love to hear. Want to see how it works?”
Another example: An agency could show an email screenshot saying, “Best decision we ever made. Leads are up 50%”, and overlay a fun TikTok sound like “We do what we can”.
8. Product teasers & launches
Think about how Apple hypes up a new iPhone—now imagine doing the same for your B2B product… but in a fun, TikTok way. Product teasers and launches work because they build curiosity, excitement, and urgency without feeling like a boring sales pitch.
Here’s how to do it:
- Tease, don’t tell. Drop hints about an upcoming feature or product without revealing everything. Example: “Something BIG is coming… Any guesses?”
- Show the “before and after.” Example: “Tired of wasting hours on [insert annoying task]? We’ve got a solution. Stay tuned.”
- Use trending sounds or memes to make it feel natural and engaging.
Example: A SaaS company could post: “POV: You see our new AI feature and realize your job just got 10x easier.” (Add dramatic slow-motion reveal of the feature.)
Another example: A B2B brand teases a product with the classic “I bet you didn’t know you needed this…” and shows a quick demo, then ends with “Launching next week. Who wants early access?”
9. Case studies (but making them fun)
Let’s be honest—most case studies are boring.
They’re long, full of corporate jargon, and read like a high school report nobody wants to skim through. But on TikTok? You can turn them into engaging, bite-sized success stories that actually make people care.
Here’s how:
- Start with a bold statement. Example: “How we helped a SaaS company grow their MRR by 150% in 6 months.”
- Break it down fast. Use 3 key points: The problem → The strategy → The results.
- Show proof. Screenshots, stats, client testimonials, or even a quick “before & after” comparison.
Example: A B2B marketing agency could post: “We spent $10K on ads and made $100K in revenue. Here’s how.” (Then list 3 key tactics in 15 seconds.)
Another example: A software company could say: “This company was drowning in customer emails. We automated 80% of them in 30 days. Here’s how.” (Show the inbox before and after using their tool.)
10. Relatable work humor
If there’s one universal truth in B2B, it’s this: work is full of struggles, and everyone loves to laugh about it. That’s why relatable work humor is a goldmine on TikTok. It makes your brand feel more human and gets people to engage without you having to sell anything.
Here’s how to do it:
- Turn common workplace frustrations into TikToks. Think: endless Zoom calls, last-minute client changes, or that one coworker who “circles back” way too much.
- Use trending sounds/memes. Take a viral format and adapt it to office life or your industry.
- Keep it short & exaggerated. The more dramatic, the funnier.
Example: “When the client says, ‘Let’s keep it simple,’ but sends a 45-page brief.” (Cue dramatic sigh + slow zoom on your face.)
Another example: “POV: Your boss asks for a ‘quick update’ but ends up scheduling a 2-hour meeting.” (Use a trending “shocked” sound effect.)
So, TikTok or Not TikTok?
Is TikTok the new secret weapon for B2B marketing? Maybe. Maybe not.
But one thing is clear: it’s not just a platform for teenagers dancing in their bedrooms anymore. Businesses—yes, even B2B ones—are using it to build brand awareness, engage with their audience, and even generate leads.
Now, I’ll be honest. I’m not the biggest TikTok user myself.
I’m more of a LinkedIn guy—give me a solid post and a discussion thread, and I’m happy.
But this whole TikTok thing? It’s a real conversation happening in most companies I know. They’re still debating whether they should test it, see how it performs, and learn from it.
And speaking of experiments, I might actually run some TikTok tests for my own e-commerce project (but that’s a story for another time).
So, what do you think? Would you give TikTok a shot for your B2B business? Or are you sticking to the “safe zone” of LinkedIn and email marketing?
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