Are backlinks still a thing?
Last week, I found myself neck-deep in backlink data, scrutinizing every link pointing to our website and comparing it to our competitors’. You know, the usual marketing fun – staring…
Sebastien Krajka
Sebastien Krajka
French marketing manager based in Norway. In a rapidly evolving world, let's embrace learning and experimentation to discover new possibilities together.
6 bad SEO practices to avoid for your SaaS company in 2024
Having spent 13 years tinkering with SEO strategies, here I am, crafting the SEO plan for a SaaS AI company. And let me tell you, some of the “golden rules”…
How to compare software products with comparison pages
A friend of mine recently decided to get back into the e-commerce game, and he asked me for help picking the right platform and tools to launch his store. Easy enough,…
The Von Restorff Effect
I’ve known about the Von Restorff Effect for a long time—since back in my marketing studies, to be precise. It’s one of those things everyone already understands without actually knowing…
Making decisions in the B2B buying process
Yesterday, I found myself at a networking event organized by Young NPF in Stavanger. You know the type—lots of handshakes, nodding, and trying to understand what people are doing for…
SearchGPT vs Traditional Search
When I first heard about SearchGPT, I thought to myself, “Great, another AI that’s gonna try to outsmart me.” I mean, we’re marketers, right? We live and breathe SEO, keywords,…
Should my content be in Norwegian to sell in Norway?
The language dilemma Here’s a question I’ve been asking myself for a while: Should I start writing my content in Norwegian? You see, after two years in Norway (and over…
Neon Nights, Sept 24
You know, every time I meet someone who works at Laerdal Medical and I ask them, “What do you do there?” the answer is always the same: “I’m helping save…
Sammen om en jobb
When my wife joined the very first cohort of mentees at the Stavanger branch of “Sammen om en jobb” in 2022, it was more than just an opportunity for professional…
A/B testing & low traffic volumes
You may agree with me: A/B testing is a gold standard for improving customer experiences and driving growth. However, for startups, the reality often diverges from the ideal. Many A/B…