Influencer Marketing for Small Business
In a recent article, I dived into the world of “Influencer Marketing for Startups” where I unfolded the concept and explored how SaaS startups could leverage influencers to stand out…
8 best B2B marketing campaigns I know
When we talk about B2B, the journey to set up a new strategy or enhance the current one often starts with a look around. It’s like standing on the shoulders…
Personalization Examples UX 2024
In the world of digital marketing, staying ahead means constantly adapting to new technologies and trends. Recently, while reviewing and updating some pages on our company’s website, I was struck…
Influencer Marketing for Startups
As I approach my 36th birthday (I know, I’m old ^^), I find myself reflecting on the rapid evolution of social media, a revolution I watched from the sidelines. Raised…
Mad Skills: a secret weapon against AI replacement?
In the wake of my recent article asking “Will marketing jobs be automated?” and discussing – as you would have guessed – the looming question of whether AI will supplant…
Hiring an SEO strategist
Ever heard about SEO strategists? Considering myself as one of them for a little bit more than 16 years, I share you EVERYTHING I know about it 🙂 In the…
Ever tried B2B Demand Generation?
A few months ago, I sat down to review the results of our latest lead generation campaigns, and a pressing question began to gnaw at the edges of my mind….
Is Chat-GPT getting dumber?
Over the last 15 months, artificial intelligence (AI) has emerged as a cornerstone, revolutionizing how we communicate, create content, and devise strategies to engage our audiences. Among the myriad of…
What’s your take on digitizing customer experience?
If you’re reading these lines today, you certainly already know that the key to a successful B2B business is customer experience, and it’s more important than ever before! I know,…
Google’s Major Update to Fight Poor Content
I’m diving into a topic that’s very close to my heart and, I’m sure, crucial for many of you as well: Google’s latest big update. Having navigated the SEO world…