“Where can I buy organic traffic?”
Today, I was busy doing some keyword research on Semrush when I found a “funny” keyword to me: “buy organic traffic”. Strange, isn’t it? I mean… By definition, you couldn’t…
Hiring a Growth Marketer
In the ever-evolving landscape of digital marketing, one role has emerged as a game-changer: the growth marketer (or growth marketing manager). Navigating the digital marketing world for over 15 years,…
Scrape Website for Emails: A Beginner’s Guide
Today, I’m diving into an intriguing topic that many of you might have heard about but not fully grasped: web scraping for emails. If email marketing remains a potent tool…
Free: The Future of a Radical Price
Last month, while I was wandering through a second-hand store, my eyes caught a glimpse of a book titled “Free: The Future of a Radical Price” by Chris Anderson. Out…
Influencer Marketing for Small Business
In a recent article, I dived into the world of “Influencer Marketing for Startups” where I unfolded the concept and explored how SaaS startups could leverage influencers to stand out…
8 best B2B marketing campaigns I know
When we talk about B2B, the journey to set up a new strategy or enhance the current one often starts with a look around. It’s like standing on the shoulders…
Personalization Examples UX 2024
In the world of digital marketing, staying ahead means constantly adapting to new technologies and trends. Recently, while reviewing and updating some pages on our company’s website, I was struck…
Influencer Marketing for Startups
As I approach my 36th birthday (I know, I’m old ^^), I find myself reflecting on the rapid evolution of social media, a revolution I watched from the sidelines. Raised…
Mad Skills: a secret weapon against AI replacement?
In the wake of my recent article asking “Will marketing jobs be automated?” and discussing – as you would have guessed – the looming question of whether AI will supplant…
Hiring an SEO strategist
Ever heard about SEO strategists? Considering myself as one of them for a little bit more than 16 years, I share you EVERYTHING I know about it 🙂 In the…