Let’s be honest.

You sit at your desk, ready to write your next blog post or plan your new campaign… and then—blank.

Your brain suddenly becomes as helpful as a croissant in a toolbox.

You open a Google Doc. You type “The future of…”

Then delete.

Then type “How to…”

Delete again.

You sigh. You check LinkedIn. You make coffee. Again.

It’s not that you’re lazy. You just don’t know where to start.

That’s where this strange little thing called WHW³ comes in.

No, it’s not a new crypto coin.

But let’s have a look…

What is WHW³?

WHW³ is a method based on six simple questions you’ve known since kindergarten.
The ones your teacher used when you told a story like:
“The dinosaur ate my homework.”

These questions are:

  • Who
  • How
  • What
  • Where
  • When
  • Why

That’s it.
No marketing jargon. No AI hallucinations.

Just six little friends that help you think straight when your brain is doing somersaults.

So, why do I call it WHW-cubed?

Well, because it sounds cooler than “six questions.”
And because it has three W’s (What, Where, When), which felt fancy enough to deserve a tiny cube.
Totally not scientific — but hey, it works.

And the best part?
You can use this method to plan almost anything in marketing: a blog article, a product launch, a social post, a landing page, a podcast episode… even your next holiday if you’re feeling extra organised.

Why should marketers care?

You might be thinking:
“Okay, six questions. Cute. But I’ve got deadlines, a boss on Slack, and five tabs open with other ‘ultimate’ frameworks.”

Fair.
But here’s the thing: WHW³ is not just a list of questions.
It’s a way to force your brain to slow down and make sense of whatever chaotic idea is floating in the air.

Because let’s be honest…

  • How many times did you start writing a blog without knowing why you’re writing it?
  • How often do you plan a campaign before you define who it’s for?
  • How many meetings have you left thinking: “Wait… what are we doing again?”

Exactly.

With WHW³, you stop rushing and start building the foundations first.

It’s like putting socks before shoes. Like boiling water before making pasta. (and yes, I’ve seen people do the opposite. No, we don’t talk about them.)

Why it works so well in marketing:

  • It forces clarity. If you can’t answer “why are we doing this?”, maybe you shouldn’t do it.
  • It works with teams. Everyone can align around the same six answers.
  • It saves time. You write better briefs, better blog intros (like this one), and avoid rewriting the same thing 4 times.
  • It’s universal. You can use it for content, strategy, ads, emails, landing pages — even your LinkedIn posts.

Basically, it’s a free mini-framework you can use every single day.
And the only thing it costs is… a bit of thinking.

Practical example

(Spoiler: It involves sandwiches.)

Let’s imagine you’re launching a new product.
Not just any product. A lunchbox. But not the sad plastic one from your school days.
This one is eco-friendly, stylish, and probably more put-together than you are on a Monday morning.

You want to write a blog article to promote it.
But you’re stuck. Again.

No worries — let’s call in our WHW³ method. Answering these six simple questions will build the whole brief for you: 

Now take a step back and look at that.

You just defined:

  • Your target audience
  • Your distribution channels
  • Your value proposition
  • Your tone
  • Your launch timeline
  • And your reason to exist

Not bad for six questions, huh?

From here, you can write your blog article, your product page, your email, and even your launch party invitation if you’re feeling fancy.

Apply it everywhere

By now, you’ve seen how WHW³ turns a lunchbox into a marketing plan.
But this isn’t just a one-hit wonder. This method is like the Swiss Army knife of strategy —
small, practical, and surprisingly sharp.

Here’s where else you can use it:

  • For blog planning: Got a topic idea but not sure what angle to take? WHW³ helps you define your audience, purpose, tone, and timing before you even write the title.
  • For campaigns: Whether it’s a big product launch or just a cheeky summer promo, WHW³ gives you a clear structure before you start throwing ads into the internet void. Want to brief your designer? Your copywriter? Your CEO who thinks he’s a designer?
    Just give them your WHW³ answers — and suddenly everyone gets it.
  • For personal branding: Thinking of writing a LinkedIn post? Instead of “sharing some thoughts” and hoping for likes from your mum, try asking:
  • Who is this for?
  • Why would they care?
  • What exactly am I saying?
  • For team alignment: You know those meetings where people talk for 45 minutes and at the end you still don’t know what’s happening? Bring WHW³ to the table. Literally. Ask the six questions out loud. Or print them. Tattoo them. I don’t care.
    Just watch how fast people go from vague to clear.
  • Bonus – use it in real life (kind of): Okay okay, not everything in life needs a framework. But WHW³ can sneak into your daily thinking too:
  • Planning a trip?
  • Hosting a dinner party?
  • Pitching a side project to your skeptical partner?

Start with: Who’s coming, what are we doing, why should anyone care? Suddenly, you’re not winging it. You’re running life like a campaign.

There you have it — the WHW³ Method.
Six little questions that turn your messy ideas into clear plans, your “uhhh…” moments into “aha!” ones.

It’s not magic. It’s not AI. It’s just… thinking, but better.

So next time you’re stuck, overwhelmed, or staring at a blinking cursor —
don’t panic. Ask Who, How, What, Where, When, and Why.

And watch the chaos turn into strategy.

Now go.
Plan something brilliant.
(And maybe eat lunch out of a better box while you’re at it.)

To go further:

Categorized in:

Growth Marketing