15 growth hacks to boost your leads during a B2B event
B2B events are goldmines for leads, yet most companies show up with the same boring approach: And then what happens? They spend a fortune on sponsorships, booths, and travel… only…
Doing Youtube Ads in 2025?
Let me guess—you poured time, money, and possibly a small part of your soul into a brilliant YouTube ad. The script was tight, the visuals were stunning, and the CTA?…
Competitor comparison landing pages – smart strategy or risky move?
At some point, every B2B SaaS company faces the same uncomfortable reality: your competitors are comparing themselves to you—on their own website. They’re listing all the reasons why they’re better,…
TikTok for B2B – 10 ideas to get your business noticed
Someone told me the other day: “You should use TikTok for B2B.” I looked at him, blinked twice, and said “…does it sound weird to you too?” I mean, TikTok…
How to make your audience sweat with the FOMO effect
I currently work at a place called FOMO WORKS in Stavanger. No, it’s not a self-help center for people addicted to social media—but sometimes it feels like it should be….
The “14-day smartphone filmmaker” course
If you’ve ever dabbled in marketing, you know that video is king. But creating slick, engaging videos that don’t scream “amateur hour” is easier said than done. I’ve always wanted…
B2B Lead Nurturing 101
When was the last time you revisited the fundamentals of lead nurturing? For me, it’s today. As I gear up for an exciting new project at work, I’ve decided to…
Top 5 Digital Marketing Trends for 2025
First, Happy New Year! Now, as we leap into 2025, it’s the perfect time to explore the fresh trends shaping our industry. I’ve read a lot about it during the…
Is this the end of the search as we know it?
“This is the end of the world as we know it…” sang R.E.M., and if they’d been marketers, they might’ve been talking about Google. For decades, Google has been the…
Will AI replace all marketing jobs?
Last week, I stood in front of a lively crowd at the “First Friday of the Month 2024” event, hosted by Sammen om en jobb (SAJO). It was my first…