Is this the end of the search as we know it?
“This is the end of the world as we know it…” sang R.E.M., and if they’d been marketers, they might’ve been talking about Google. For decades, Google has been the…
Will AI replace all marketing jobs?
Last week, I stood in front of a lively crowd at the “First Friday of the Month 2024” event, hosted by Sammen om en jobb (SAJO). It was my first…
The future of work with AI
Two years ago, when my wife and I first landed in Stavanger, we were clueless about how things worked here. Enter Tone Indrelid, the local representative for Sammen om en…
Is every SaaS really smarter with AI, or just showing off?
I recently found myself on a quest to discover the perfect A/B testing tool for startups. (By the way, if you know a great one, drop me a message—I’m still…
Are backlinks still a thing?
Last week, I found myself neck-deep in backlink data, scrutinizing every link pointing to our website and comparing it to our competitors’. You know, the usual marketing fun – staring…
6 bad SEO practices to avoid for your SaaS company in 2024
Having spent 13 years tinkering with SEO strategies, here I am, crafting the SEO plan for a SaaS AI company. And let me tell you, some of the “golden rules”…
How to compare software products with comparison pages
A friend of mine recently decided to get back into the e-commerce game, and he asked me for help picking the right platform and tools to launch his store. Easy enough,…
The Von Restorff Effect
I’ve known about the Von Restorff Effect for a long time—since back in my marketing studies, to be precise. It’s one of those things everyone already understands without actually knowing…
Making decisions in the B2B buying process
Yesterday, I found myself at a networking event organized by Young NPF in Stavanger. You know the type—lots of handshakes, nodding, and trying to understand what people are doing for…
SearchGPT vs Traditional Search
When I first heard about SearchGPT, I thought to myself, “Great, another AI that’s gonna try to outsmart me.” I mean, we’re marketers, right? We live and breathe SEO, keywords,…