Lo-fi Growth: why ugly, quick and human beats perfection?
Years ago, I worked for a small e-commerce website selling brewing equipment. You know, kettles, hops, pipes… all the stuff for people dreaming of making their own beer at home….
Strangers today, opportunities tomorrow: my Linkedin strategy
One of the first things I do when I start a new job — before I even finish setting up my email signature — is this:I go on LinkedIn and…
Product-led growth: trend or revolution?
If you are working in marketing today, you have probably already heard about Product-Led Growth — or maybe you are just pretending you know (don’t worry, we all do sometimes).In…
Why your B2B customer journey is costing you more leads than you think
I still remember one of my first marketing jobs.We had this beautiful funnel. So many steps. So many emails. So many things to download.It looked like a perfect journey on…
Your NPS is 9. Great. But is your customer happy or just polite?
The other day I read a customer experience report from my company that said: “Customer satisfaction score: 87%.” My reaction: It looked great. Really. But I couldn’t help wondering:Did they…
Are “Why Us” pages smart or useless click traps?
Let’s be honest: when was the last time you clicked on a “Why Us” page? If you’re like most people, probably… never. Or maybe once, by mistake. Still, these pages…
How to be visible in ChatGPT
So, my boss just sent me another blog article with a headline that caught my attention: “To be visible on ChatGPT, you need to be more visible on Bing search.”…
Use the AARRR framework like a real pirate!
Most startups have the same problem.Even if the product is good — tested, working, even loved by early users — they don’t really know what to do next. So they…
WHW³: the 6 magic questions that make you smarter than your brief
Let’s be honest. You sit at your desk, ready to write your next blog post or plan your new campaign… and then—blank. Your brain suddenly becomes as helpful as a…
15 growth hacks to boost your leads during a B2B event
B2B events are goldmines for leads, yet most companies show up with the same boring approach: And then what happens? They spend a fortune on sponsorships, booths, and travel… only…
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