Making decisions in the B2B buying process
Yesterday, I found myself at a networking event organized by Young NPF in Stavanger. You know the type—lots of handshakes, nodding, and trying to understand what people are doing for…
SearchGPT vs Traditional Search
When I first heard about SearchGPT, I thought to myself, “Great, another AI that’s gonna try to outsmart me.” I mean, we’re marketers, right? We live and breathe SEO, keywords,…
Should my content be in Norwegian to sell in Norway?
The language dilemma Here’s a question I’ve been asking myself for a while: Should I start writing my content in Norwegian? You see, after two years in Norway (and over…
Neon Nights, Sept 24
You know, every time I meet someone who works at Laerdal Medical and I ask them, “What do you do there?” the answer is always the same: “I’m helping save…
Sammen om en jobb
When my wife joined the very first cohort of mentees at the Stavanger branch of “Sammen om en jobb” in 2022, it was more than just an opportunity for professional…
A/B testing & low traffic volumes
You may agree with me: A/B testing is a gold standard for improving customer experiences and driving growth. However, for startups, the reality often diverges from the ideal. Many A/B…
Getting Back on Track: A Quick Update
Hey everyone, It’s been a while, hasn’t it? I wanted to pop in and give you all a quick update on what’s been happening behind the scenes. I’ve been a…
What is noplace, the new trending social network?
So, I stumbled upon this new social media app called Noplace. Yes, another one! But this one’s a bit different. Imagine MySpace had a child with the early internet days,…
Cracking the love code for lead generation strategies
s a Growth Marketing Manager, my job often feels like a matchmaker’s. Pairing up businesses in a fruitful relationship? Sounds quite like matchmaking to me. Over the past fifteen years,…
Improve your Customer Communication
I agree with you… Customer communication may not be the most exciting topic, but trust me – it’s one of the keys to success. In the world of customer experience,…