78% of companies get it wrong when setting their marketing OKRs. You’ve probably seen it. Your boss is looking at you seriously…  Then, drops: “We want 100 new customers this…

Today I’m reworking a pricing model.Again. Different product, same challenge: how to present the price in a way that feels clear, valuable, and maybe even exciting (yes, pricing can be…

Years ago, I worked for a small e-commerce website selling brewing equipment. You know, kettles, hops, pipes… all the stuff for people dreaming of making their own beer at home….

If you are working in marketing today, you have probably already heard about Product-Led Growth — or maybe you are just pretending you know (don’t worry, we all do sometimes).In…

Most startups have the same problem.Even if the product is good — tested, working, even loved by early users — they don’t really know what to do next. So they…

B2B events are goldmines for leads, yet most companies show up with the same boring approach: And then what happens? They spend a fortune on sponsorships, booths, and travel… only…

At some point, every B2B SaaS company faces the same uncomfortable reality: your competitors are comparing themselves to you—on their own website. They’re listing all the reasons why they’re better,…

I currently work at a place called FOMO WORKS in Stavanger.  No, it’s not a self-help center for people addicted to social media—but sometimes it feels like it should be….

Last week, I found myself neck-deep in backlink data, scrutinizing every link pointing to our website and comparing it to our competitors’. You know, the usual marketing fun – staring…

A friend of mine recently decided to get back into the e-commerce game, and he asked me for help picking the right platform and tools to launch his store. Easy enough,…

s a Growth Marketing Manager, my job often feels like a matchmaker’s. Pairing up businesses in a fruitful relationship? Sounds quite like matchmaking to me.  Over the past fifteen years,…

How many of you reading this article have already tried to launch a YouTube channel? If you have, you probably know how difficult it can be to get those first…

When I was 21, I did my first internship at an SEO agency. It was a rough experience. The agency had a whole army of interns like me, churning out…

As a SEO strategist and manager, I’ve witnessed long-form content emerging as a powerful tool for engaging audiences, establishing authority, and driving organic traffic. For years, all SEO gurus have…

Today… I’m gonna talk about pain…  If you’re working in marketing, you’ve certainly been through this: you had an idea / a concept and you’ve finally launched your new blog…

Today, I was busy doing some keyword research on Semrush when I found a “funny” keyword to me: “buy organic traffic”. Strange, isn’t it? I mean… By definition, you couldn’t…

Today, I’m diving into an intriguing topic that many of you might have heard about but not fully grasped: web scraping for emails.  If email marketing remains a potent tool…

As I approach my 36th birthday (I know, I’m old ^^), I find myself reflecting on the rapid evolution of social media, a revolution I watched from the sidelines. Raised…

A few months ago, I sat down to review the results of our latest lead generation campaigns, and a pressing question began to gnaw at the edges of my mind….

The other day, I was checking my CV… It made me think about the early days of my career, specifically my time as an intern. In the Business School I’ve…

As an introvert, the thought of mingling in a crowd, even a small one, often feels daunting. The idea of initiating conversations, making small talk, and introducing myself to strangers…

Want to be the cool kid on the search engine block?  Then listen up, because we’ve got some SEO tips that will make your competition green with envy.  You see,…